6 Weeks of Award Winning Marketing Strategy
Last week, depending on where you were and what groundhog you listen to, we are either in for 6 weeks more of winter (is it winter yet?) or only 6 weeks till Spring. In my book that’s really 6 and one-half dozen of the other! But fun none the less.
Let’s talk about 6 weeks from now – that will put us around March 21st . We will have experienced Valentine’s Day, President’s Day, Ash Wednesday and St. Patrick’s Day in between! That’s a lot of opportunity to pass you by! But if you start now and you plan out six weeks of marketing strategy to get your business going by the time Spring truly arrives you will be so far ahead of your competition all they’ll see is your dust. How do you do that? Let me show you how!
First, pull out your calendar for February and copy one for March too. Take a look at the things you have going on in your business like events, tradeshows, special pricing deals or networking opportunities. Note them on the calendars. Next, decide what days you want to reach out and touch your customers. Whether it is through a direct mail piece, social media marketing via Facebook, LinkedIn, Twitter or other, email marketing, blogging relevant information or advertising. I recommend doing some of each so that all your bases are covered. After you have decided what you are going to do, then plug them in on the days of the calendar that you would like to do them. If you are planning on reaching out to your Facebook connections with a special deal, make sure that you are promoting this well in advance and are scheduling reminders along the way until the deal is over.
If you are inviting your customers and connections to an in-house event, make sure you schedule when to send your invitations, when to post it to your social media and when you are going to send out reminder emails. By creating and sticking to your 6 week calendar you will be more likely to follow through with your plans than if you were to just pull dates out of the air and try to fly blind with your promotions.
Utilize free online resources to pre-schedule your email blasts and social media interactions to save you time and effort. Instead of watching TV at night, set your DVR and use that time to create your content for each week.
The weather this year has been perfect for doing business – your customers are out and about – no one is hibernating this year, so do not let your marketing hibernate. Commit to take the next 6 weeks and work at it. With just a little bit of planning and effort you will see the results of your marketing AND you might just have some great campaigns that are award worthy!
Join 20 Twenty Graphics at the FAME Awards on Thursday, February 23rd – click here for registration information.
For more information or help with an Award Winning Marketing Strategy, click here