How Marketing Makes A Difference in the World
There are so many people and organizations that make a difference in the world. From hunger, health and well-being, to treatment of animals and everything in between, there are so many ways and so many opportunities to make a difference in the life of another being. Sometimes it feels so overwhelming to think about all those in need and to come up with a way that you, as an individual can participate and really feel like you are helping. For some, it’s volunteering at a local food bank and for others it’s helping raise funds to help fight disease. Whether it’s a marathon run, 5K walk or a local community event, there are opportunities everywhere to make a difference in the world.
But did you ever think about making a difference to the people you work with? Have you ever considered that the contribution you make in your place of work every day is making a difference in the lives of others? I have to admit that recently I was questioning my very existence and why I do what I do every day and whether or not it mattered. I know – boo-hoo for me, right? Then, someone much smarter than myself pointed out that what my company does every day, helping other companies market themselves, can make a huge difference in the world because those companies in turn make a difference. I guess that’s what it means when they say we are all connected in the Circle of Life!
For instance, we are working with many different types of companies, including homebuilders. When we help homebuilders sell homes we are helping them create the neighborhoods, where eventually, many people will live, raise their families and grow. When I think of it from that perspective it makes me very proud and honored to be a part of such a long-reaching process that makes lives better for people.
So, the next time you are dreading heading into the office, or you feel uninspired and unmotivated, keep in mind that you are participating in something that is so much bigger than just how you feel about it. You are making a difference to someone, somewhere. Going forward, I will always be thinking about making a difference to my clients’ businesses and how I am helping them to make a difference in the world. :) Have a great Monday!