Inbound Marketing is here to Stay! (So What Are You Waiting For?)
Your company’s success is measured in many ways, but one of the most common measures is your annual sales revenue. If you have not determined your annual sales revenue goals and how you plan to capture those sales it’s time for a check under the hood! Just like a car with an engine knock, you know it’s there, but you don’t know how or why it’s there. It’s the same with your sales. It might be easy to take a look at the volume or number of sales you made in 2011, but how do you go about measuring where those sales came from? Knowing the history of your sales’ sources gives you the knowledge you need to plan and set goals for future sales. And how do you know where to budget your precious marketing dollars for 2012 and what marketing strategies have been working for you that you plan to incorporate into your new plan?
What if I were able to offer you a marketing strategy that not only increases the traffic to your website, but offers a way to capture that traffic in the form of leads and a way to analyze and revise it all as needed? Inbound Marketing is a methodical approach to attracting more traffic to your website through compelling content in the form of blogging, social media interactions, videos, and various other online methods of sharing relevant information with your audience. As opposed to Outbound Marketing, which are things (like TV & print ads) that you put out into the crowd and hope that someone’s paying attention and is not going to fast-forward their DVR right past your commercial or using your ad in the bottom of the bird cage. Marketers are realizing, now more than ever before, that these traditional methods of marketing do not work on their own. Your prospects are not paying attention to outbound methods and it will only get worse in the future! So, how do you accomplish changing your entire marketing program? How do you get started when it’s all so confusing and seems like a jumbled mess?
Well, 20 Twenty Graphics has the answer!
Through our comprehensive marketing review which is based on YOUR SALES GOALS we can help you strategize and determine where to budget your 2012 marketing dollars. We can give you the 4-1-1 on exactly how much website traffic you need to generate to achieve your sales goals. Taking that a step further – we can also calculate how much of that traffic needs to be converted to a true lead and how many of the leads you convert need to become paying customers. Our Inbound Marketing plan will help you understand how your goals translate to sales!
Don’t put off the inevitable any longer, it’s time to learn about Inbound Marketing before you are left behind in a cloud of dust by your competition.
If you are looking for a REAL way to attract traffic to your website, convert traffic to leads, succeed with social media and blogging all while creating crazy SEO for your website, look no further – just click here!